Portfolio
Provide in-house creative and brand agency for multiple restaurants, direct-to-consumer, and B2B brands. Market research, brand development, product pitches, and creative execution of print and digital campaign deliverables align client-side C-level executive's strategic goals while building brands. Orchestrated mentoring and career development efforts for staff while identifying strategic and creative solutions for cross-functional teams.
It’s All About You
Introduce commemorative product lines to a new generation with digital integration and shareable content worth celebrating—heightened awareness and brand relevancy through engaging and shareable social, digital, print, and interactive touch-points. Provide conceptual development, creative rationale, art direction, and design execution of integrated marketing communications for direct and retail marketing channels.
Art Direction
Product Catalog Layouts & Handouts
Photography Direction
Copywriting
Illustration
Video Production
Set Design
Storyboarding & Copy
Big Barbecue
Direct all creative and brand marketing for the business portfolio of restaurant concepts, direct-to-consumer, and B2B brands. Integrated leadership team member and executive representation for cross-functional initiatives, including uniform, retail, menu, and project development.
Development and implementation of next-generation brand standards and creative execution, including marketing collateral, photography/videography, brand voice, user experience updates, integrated communications, interior/exterior model standards,
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Creative deliverable support for 550+ domestic restaurant locations and 350+ franchisees. Development and implementation of interdepartmental design standards, processes, and annual brand calendars.
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Support international teams with brand asset libraries, guidelines, & localization guidance.
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Provide creative direction and design of consumer goods packaging for several product line extensions with leading food industry partners.
Scalable Brand Standards
Photography & Video Direction
Interior & Exterior Development
International Support
Consumer Goods Packaging
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Trailer Birds Virtual Brand Launch
Photography Standards
Logo Development
Menu Design & Optimization
Brick & Mortar Brand Development
Brand development from the ground up for a virtual/online-only launch of a Nashville Hot Chicken brand, Trailer Birds. Developed branding strategy, content creation, photography, and brand standards to establish over-the-top crispy heat in a virtual concept that is laid-back and adventurous, with no gimmicks or chicken puns.
Award Winning Recipes
Provide creative direction, editorial design, and food photography for a double gold award-winning cookbook. Recognition is the highest national honor for independent publishers and the creative industry’s best publications by IBPA Benjamin Franklin Awards and Hermes Creative Awards.
Creative Direction
Photography Art Direction
Editorial Layout Design & Styling
Food Styling
Boss Concepts
Creative Direction
Art Direction
Interior Decor & Styling
Food Styling
Brand development from the ground up for a pit-smoked wings virtual restaurant concept, Wing Boss. Developed brand strategy, content creation, photography, and brand standards. Extension of branding to brick-and-mortar interiors for a uniquely one-off, nostalgic, but fresh feel.
