Resume
Experience
Jan 2023 - Present
CREATIVE MANAGER
Mooresville, North Carolina
Lowe's Companies, Inc.
Stand up and lead the internal co-shore creative team for Lowe's One Roof Media Network. Develop and lead the growth of the Personalized Email Creative Team. Provide agile creative support and implementation efforts of automated creative development and delivery for the greater Marketing Creative Team and internal website, agile email marketing pods, social, and content creation partners.
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Feb 2022 - Dec 2022
VP OF BRANDING & CREATIVE
Dickey's Barbecue Restaurants, Inc.
Dallas, Texas
2019 - 2022
CREATIVE DIRECTOR
2016 - 2019
ASSOCIATE CREATIVE DIRECTOR
2015 - 2016
SENIOR ART DIRECTOR
Inspire an in-house and remote team of multi-disciplinary creatives working with brand and business unit stakeholders in the content strategy, creation, and execution of a breadth of deliverables for multiple restaurant concepts, retail, eCommerce, and B2B brands.
Think strategically, critically, collaboratively, and creatively as a trusted, cross-functional, solutions-driven project team leader.
Identify and implement streamlined efficiencies–prioritizing and developing scalable, actionable solutions that drive business results.
Establish design standards, processes, and brand calendars, with localized solutions and global sensibilities representing brand values for national and international growth.
Streamlined creative services team efficiencies, request management, and implemented workflow solutions.
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• Development of digital asset management system and infrastructures of customizable on-brand content creation, reducing custom Art Requests by 50%
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• 40% increase in year-over-year sales with seasonal products marketing strategy & design rebrand
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• Optimize point-of-purchase signage kits for cost efficiencies
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• 2022 IBPA Benjamin Franklin & Hermes Creative Award Gold Winners, excellence in cookbook editorial and design
2011 - 2015
SENIOR DESIGNER
Balfour & Co
Former American Achievement Corporation / Commemorative Brands, Inc.
Dallas, Texas
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Art directed annual brand line rollouts with the development of themes, photoshoots planning, and marketing collateral designs, including brochure layouts and corresponding digital support materials.
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Presented design research and concept rationale to internal stakeholders while leading creating team in the art direction and design execution of deliverables for five commemorative brand lines.
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Assisted leadership with integrating multiple brand design teams into a single, full-service creative group during tenure.
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Promoted commemorative goods and relevancy through engaging
and shareable social, digital, print, and interactive touchpoints.
• Optimized and modernized content for accessibility and scalability
• Establishment of an in-house photography and multimedia studio
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• Jewelry photography & retouching standards for five brands
2010 - 2011
DESIGNER
Freeman+Leonard
Contracted with Balfour & Co
Austin, Texas
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2010 - 2010
GRAPHIC ARTIST
Designed annual print and digital marketing materials for multiple high school, collegiate, and retail product jewelry lines.
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Developed and maintained scalable, templated design solutions for systems of direct mail, email, print brochures, digital media, and in-store display pieces.
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Comprehensive experience managing creative assets and designing for print, PowerPoint, and digital marketing initiatives.
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Created balanced designs highlighting and respecting collegiate and retail partner brand standards.
• Secured full-time position by leading the creative services team in building brand standards and guidelines within the scope of the newly established rebrand
• Secured full-time contract position with Creative Services department by producing 70% of total project team output
2009 - 2010
INTERIM CREATIVE DIRECTOR
Reagan Outdoor Advertising
2008 - 2009
​GRAPHIC ARTIST
Designed stand-alone billboards and campaigns for regional clients.
Coordinated with award-winning agencies to develop and implement out-of-home billboard campaigns.
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Experienced in pitching creative designs, campaigns, and rationale to account representatives and respective clients.
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Procured vendors and established cost efficiencies in negotiating vinyl, paper,
and 3-D substrates.
• 15% reduction of vinyl and paper costs throughout the tenure
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• Redeveloped and standardized marketing sales collateral and real estate photography renderings for expanding market growth
2006 - 2015
CONSULTANT & DESIGN
Dallas, Texas
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Austin, Texas
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Buffalo, New York
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Provide graphic design services, including identity, illustration, and print solutions to local businesses, non-profit organizations, and educational groups.
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Education
2015 - 2016
WEST VIRGINIA UNIVERSITY
Master of Science
Integrated Marketing
Communications
Morgantown, West Virginia
2002 - 2006
CANISIUS COLLEGE
Bachelor of Science
Digital Media Arts
Buffalo, New York
Professional skillset
Entrepreneurial Mindset
Strategic Planner
Team Development
Analytics-Driven
Conceptual Thinker
Go-to-Market Planning
Cross-Functional Development
C-level Experience
Global Sensibilities
Collaborative Mindset
Creative proficiencies
Adobe Creative Suite
Brand & Identity Development
Campaign Development
Illustration
Pre-Press Experience
Copy Writing
Video Production
UX/UI Design
Studio Development
CPG Design